Going Digital at the Opry! Workshop Presents Marketing Opry Style

Going Digital at the Opry!

Grand Ole Opry Team Shares Digital Marketing Tips 

The show that made country music famous has some marketing tips for you! Come hear them all at this special smARTS Workshop!

Staying on topWith 90 years in the business, the Grand Ole Opry has seen a lot of changes. They’ve had to develop some savvy marketing and promotion strategies in order to appeal to top acts and an evolving fan-base. Through it all, they’ve managed to stay on top, reaching audiences of all ages and taking advantage of all that digital marketing has to offer. 


Katrina tells all!The Arts Council is excited to present Katrina Maddox, Grand Ole Opry digital marketing manager as she presents “Going Digital at the Opry.” Join us on April 30, 2015 at Michigan State University Federal Credit Union Headquarters, 3777 West Road, East Lansing, from 2:30-5:30 p.m. as Katrina shares all of her marketing tips.


To twitterverse and beyondCome experience a brief marketing history of the Grand Ole Opry, including video clips, to see how the show transitioned into the digital realm. Learn tips on a variety of social media platforms, email marketing, promotions, strategic partnerships and more; then you’ll break into small groups for some strategizing and creating of your own.

Register Today!

$25 for Arts Council Members and $35 for non-members


This workshop is sponsored by the Michigan State University Federal Credit Union, the Crowne Plaza hotel and Bordeaux restaurant & wine bar.