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Telling Your Story: Developing Key Messages for Artists and Creative Organizations

Wednesday, October 24, 2018, 1 - 4 p.m.

MICA (1210 Turner Street, Lansing, MI 48906)

$10 members / $15 non-members


In today’s digital driven world, we are constantly being inundated with messages. It is important to stay true to who you are and ensure that your story comes across in a meaningful way. In this workshop, we will be taking a deeper dive into your story and assist you with creating a narrative that is true to you but also can also effectively resonate with your audience.

It Pays to Have a Following: Cross-Collaboration to Increase Your Audience and Generate Additional Revenue with Mike Marriott

Wednesday, February 13, 2019,6:30 - 9:00 p.m.

MICA (1210 Turner Street, Lansing, MI 48906)

$10 members / $15 non-members

Registration Opening Soon

Are you an artist who is trying to increase your following and find out additional ways to generate revenue for your artistic endeavors? Mike Marriott, The Arts Promoter, owner/director of Opportunity Arts will discuss ways artists can cross-collaborate with other artists, audience segments, businesses and organizations to secure a loyal following, build their audience and utilize that following to generate revenue for their artistic projects.

The workshop will include:

- Strategies for performing and visual artists to work together to expand audiences

- Business sponsorship strategies

- Getting revenue from your social media following

- Making sure your business sponsorships and donor perks go hand-in-hand

- Ensuring your following isn’t casual, but that they are “all in”

- Figuring out what audiences your art appeals to

- Q & A

- Other topics as time allows


- Have something for taking notes (notebook, laptop, etc.)

- Be prepared to meet and engage other class attendees

- Ask questions